My name is Missy Kavanaugh-Carryer, an SEO Veteran who’s met content challenges for worldwide clients for more than a decade.
My career encompasses extensive experience in:
- brand and editorial journalism
- content strategy
- digital marketing
I’ve served clients across various industries, including Travel, healthcare, real estate, and finance.
In today’s landscape, that experience has a single focus: AI-Proofing Content. I combine my deep SEO history with a recent, critical mastery of prompt engineering and AEO (Answer/AI Engine Optimization) to ensure your valuable content assets survive and thrive in generative search.
My expertise is the answer for Marketing Directors facing content obsolescence risk.
My Service Hub: Sweet Relief Creative
While my personal expertise guides every project, large-scale projects requires a team.
My writing agency, Sweet Relief Creative, acts as the scalable execution partner for my AEO strategies. This structure ensures that you benefit from my unique strategic vision while gaining the team bandwidth needed to manage and execute the reformatting of entire content backlogs.
Sweet Relief Creative is the solution for time-crunched Travel Marketing teams seeking reliability and scale.
My Real-World Authority (E-E-A-T)
The most effective AEO strategy stems from firsthand knowledge. My content is informed by:
- “Pauses in Passages”: My current content creation project—a travel website guiding GenX travelers through complex European trips. It serves as a live AEO laboratory and portfolio, demonstrating my strategies in action.
- The Expat Perspective: I am a GenX American thriving in the village of Sawtry in the English countryside. My current status provides a firsthand, authoritative perspective on the exact questions and challenges US travelers are searching for in the UK and Europe.
To guarantee my expertise in the new search environment, I formally completed certifications in AI Optimization (Udemy) and Prompt Engineering (Coursera). These credentials ensure my strategy is grounded in the latest LLM principles.
Beyond The Content
When not optimizing content structure, I’m slowly working toward my first novel for adults. I’ve also published a board book series for small children. I live in Cambridgeshire with my husband, David, and two beloved dogs, Finn and Brody.